General strategy

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A general strategy for challenging a company must:

  • Identify the core revenue-generating business of the company.
  • Describe the relationships between the core business and the side businesses.
  • Detail a plan to erode the company...
    • ... by indirectly damaging its core business through interaction with its side businesses.
    • ... in a way that is subtle and doesn't provoke them to respond until the damage has already been done.


  • Google. The page introduction details the first two requirements, the "General Strategy" heading details the third.